GT Dave

You know, I designed them on my dad's computer.

They were black and white.

My mom was a big source of inspiration.

And she loved these, you know, interesting cosmetics and things like Calvin Klein.

And then there was this one brand called Lazlo.

Coco Chanel and they were always very just like simple and beautiful And so my first label was a black and white label that just said said kombucha kvass So I thought kvass at the time it was a Russian term They referenced kombucha as kvass back in when kombucha was big in Russia and still is and then it was the ultimate nature's ultimate beverage which was like a tagline that it came out and that was it no flavor and

And that was it.

There was no, you know.

It was kombucha flavored, really.

Yeah, that's exactly right.

And it was very simple.

And I think it stood out because there was, even when Edwalla debuted, everything was very bright and even cartoony at times.

And I was like, no, I just want people to feel that

all the energy is going on into what's inside the bottle, not marketing or puffery or posturing.

And I think I was somewhat right at that.

I think that allowed me to stand out.

So how long was it like that?

Was it the black and white kombucha label?

The black and white label lasted about maybe a year and a half.

What caused it to change is I wanted to come out with a flavor.