GT Dave

Because I noticed that as my mom and dad really now became evangelists for kombucha, they started to experiment with how they would serve it.

So my mom would sometimes put cranberry juice to change the color.

They would sometimes add ginger to kind of brighten it.

And so I started to explore with flavors and I thought to myself, okay, this label architecture

is too singular, it won't support a line extension.

So I hired a graphic designer and we created a new label.

And then that also allowed me to, I export a different packaging.

So the bottle that I started off with was actually a plastic juice bottle.

Cause that was only what was available to me at the time.

But I knew I wanted to get into glass, but at the time the barrier to get to glass was so high.

But I found a loophole.

And it was a barbecue sauce bottle sold from a tiny, tiny distributor.

And with the new label and the new bottle, that became my new look.

And that was probably about a year and a half afterwards.

And how many flavors did you have at that time?

Three.

The first flavor became just the original.

Then I came out with a vitamin-enriched citrus, which was—it's going to sound so silly now, but I was taking what was very popular—

Do you remember the brand Emergency?

So I was taking a packet of the Emergency and putting it in the kombucha because it added all these vitamins and a little bit of flavor and I'd bottle it.