GT Dave

And you'd only do that by hand, which I was bottling everything by hand.

So that was my second flavor.

So that did modestly well.

But then the one that put me on the map was Ginger Raid.

And the name came to me like one night because Gatorade was big and ginger was nowhere near where it is now in popularity.

Yeah.

Probably no drinks other than maybe ginger ale, which doesn't really taste like ginger.

No.

Actually, what inspired me for my ginger ale, and I have to give him credit, is, yet again, the Beverly Hills Juice Club.

He had the apple lemon ginger.

And he even had apple lemon double ginger, apple lemon triple ginger, where he would increase the amount accordingly.

And I just loved the brightness.

And I thought, I'm going to explore that.

And it just...

it took kombucha to another level.

And I think it was, one, a flavor enhancement, two, an added nutritional or health benefit, because raw ginger is so good for so many different things.

And then it slowly started to give, I think this maybe apprehensive consumer, something relatable to anchor it.

Because if it's just kombucha, it's a little too foreign.

But like when you start to, you know, kind of ground it with something that they do understand, then the barrier, the fear of the unknown went away or at least was reduced.

And that put me on the map.