GT Dave

So I'm responsible for people's livelihood and food on the table.

So it's weird.

I'm tasked to kind of keep the business thriving.

technically no matter what, so I can take care of them.

At the same time, I have to make sure that I'm still honoring the soul of why I got started.

And they sometimes compete, and it can be challenging.

Yeah, so I debuted Synergy around like year two and a half, three years in.

You know, everybody judged what I was doing.

My parents got it for the most part and people their age got it.

But people my age were like,

GT, like, what is this?

Like, you're wasting your time.

And they wouldn't drink it.

But I noticed that if I added juice to it and I called it something else, like Synergy, and Red Bull had just debuted, so energy was a big kind of word that was trending in people's vocabulary.

Like, it sounded like it was cool, like it was going to do something.

Yeah.

So I would just say, hey, try this.

It's called Synergy.

We didn't get into the kombucha conversation initially.

On the ingredients.