GT Dave

Yeah.

So it said Synergy, organic and raw.

And then on the ingredients, it would say kombucha.

I see.

Right.

So you almost had to look for it.

It was a little bit more of a traditional play, right?

Where you're focusing on the branding and the benefits, but like the what's inside is somewhat secondary, even tertiary.

And I think that helps me

democratized kombucha a little bit more.

And then again, as we were talking about having the two brands, because I kept the kombucha brand still going, but then I had Synergy.

It's almost like I was catering to two different markets.

So I eventually changed that, which in my mind, I don't know if I really did something good or bad, but I went to this event in 2019, right before COVID, and it was like a wellness retreat.

And it was a lot of people in the health food industry, whether they worked in the industry or they were participants like consumers or whatever, right?

And people were asking me at the table I was sitting at, like, so what is it you do?

And I said, oh, I have a kombucha brand.

They're like, really, which one?

I said, GT's Kombucha, because that's what we were known for.

And she goes, never heard of it.

And she leaned over to her husband.