GT Dave
👤 Speaker
1206
total appearances
Appearances Over Time
Podcast Appearances
Tetragrammaton with Rick Rubin
GT Dave
And I said, I'm sorry, did you just say you drink Synergy?
Tetragrammaton with Rick Rubin
GT Dave
And she goes, yeah, I go, that's my brand too.
Tetragrammaton with Rick Rubin
GT Dave
And that's when I was like, okay, I need to fix this because I'm diluting things.
Tetragrammaton with Rick Rubin
GT Dave
And as things get more competitive or as I need to allow the brand to evolve, I need to crystallize its identity.
Tetragrammaton with Rick Rubin
GT Dave
So in 2020, we merged them and made them Synergy.
Tetragrammaton with Rick Rubin
GT Dave
Right, the drinks didn't change.
Tetragrammaton with Rick Rubin
GT Dave
But I still think that there was, and maybe this is me overthinking, right?
Tetragrammaton with Rick Rubin
GT Dave
I think there's a potential in the audience that is very purist and Synergy feels just a little bit too mainstream.
Tetragrammaton with Rick Rubin
GT Dave
There are some consumers, like we recently changed our logo.
Tetragrammaton with Rick Rubin
GT Dave
when we celebrated our 30th anniversary, people were calling me out.