GT Dave

When was the 30th anniversary?

2025.

Congratulations.

Can you believe that?

30 years?

Unbelievable.

So I decided to change the logo because I'm into evolution.

And, you know, as I'm getting into this next chapter of my life of being a parent and a more mature adult, you know, I wanted to create a logo that was about servitude.

Because I think ultimately...

If you maintain a commitment to service, to doing something for others, I think those values keep you honest.

And I thought, you know, my luck runs in threes.

Like I'm the third born, November 3rd, all this stuff.

And so I thought, okay, 30th year is going to be a symbolic year for the company.

So I'm going to evolve the logo and create this almost like servant servitude kind of image.

Immediately people are like, you sold the company, didn't you?

And I was like, why would you say that?

And they're like, well, because you changed the logo.

And I'm like, but there's a story behind that, but people got spooked by it.

So that's why it's so interesting.

Like some of the little changes can still rub people the wrong way.