GT Dave

Yeah, and how much they pay attention.

True believers.

Yeah, which I love.

I mean, that's why I'm here is because of those people that believed in me and supported, you know, Kombucha.

So what would you consider the biggest breakthrough?

The biggest breakthrough I would say happened

in like 2003, when now I was starting to mature and evolve again.

So like the labels that I referenced that I did with the barbecue sauce bottle and all of that, people were saying, hey, the bottle I can't put in my cup holder.

This was back when cars didn't have the flexible cup holders, very rigid.

So I was like, and that's a problem because then I can't drink my kombucha when I want to.

So I said, okay, I need to fix that.

So that's when I came out with a long kind of cylinder bottle.

And then I worked with the design team in Seattle for almost a year to yet again, redesign the packaging with what I call now the Lotus architecture, which is our current packaging.

And I think that mixed with the new bottle, mixed with the liquid that hadn't changed inside, took us to another level.

It was like this trifecta of positioning that now the liquid and the packaging were saying the same thing and saying the right thing to people that were seeking a product like this.

And that's when I started to sell out.

Like I would make product and the next day it was gone.

And it was thrilling, yet

daunting because it's not like I was on Oprah or there wasn't a moment.

It was just all of a sudden something started to click and that informed a very big change where I had to go from this very small facility that I had kind of organically expanded into like unit by unit because I was in an eight unit complex and I was in four of the eight units by right around this is happening.