GT Dave

So that's what I did.

I just regionally grew.

But then at a certain point, I started to sell out to the point where I couldn't make enough.

And so I had to pause on any kind of growth.

And then that's why I had to get to that bigger facility.

And once I did, by 2005,

which was 10 years from the day I started, that's when I went nationwide.

Was it successful nationwide right away?

It was to a certain degree because I think what happened is because it was selling out on the West Coast, you know, as people are bi-coastal, they would discover it, fall in love with it, and then want to get it.

So I had this like built up demand.

Because there wasn't social media, thank God, at the time, it was like the best kept secret.

Nobody knew what I was doing.

Coke didn't know, Pepsi didn't know, PE firms didn't know, VC firms didn't know.

Like, it was wild.

Yeah, it was totally underground.

And... And it was, you would say, for 10 years?

Well, actually, it's funny.

I gave birth to my own competition and it was because...

Luckily, I was reluctant to cut corners, right?

So when I started to have capacity challenges, yet again, the peanut gallery came into my life and was like, hey, so just dilute it.