GT Dave

Just like make more, like shorten the fermentation, add more water, like, come on.

And I was like, guys, like if my consumer is not stupid and I'm not stupid, like they'll notice a difference and they'll stop buying it.

So the unfortunate outcome of not doing those, taking that advice was the shelves are empty.

And so little by little, and I know this because now it's in my competition is straight up set it on the record.

It's like, I was buying GT's brand.

I fell in love with it.

I noticed they were having supply issues.

I decided to make my own and sell it.

So that's when you started to see sometimes regional, but even sometimes more than regional competition.

Oh, yeah.

What was it?

Well, there was two, and they were on different sides of the spectrum.

There was one called Kombucha Wonder Drink.

And it was based in the Pacific Northwest.

It was founded by a guy who I respect named Steve Lee.

He was one of the co-founders of Stash Tea.

And because he was a tea guy, kombucha felt right for him.

His packaging was beautiful.

His marketing was beautiful.

But candidly, the mistake he made is he decided to pasteurize it.