GT Dave

And I think mass produced it.

So it just, it was missing a soul.

And as much as- And it wasn't alive.

And it wasn't alive.

Yeah.

So that debuted, and I wasn't even worried about that product.

I was like, yeah, maybe some people will buy it, but I'm not threatened by it.

That's exactly right.

And then the other competitor that actually was somewhat-

of a formidable competitor back then was called High Country Kombucha.

And they were based in the Rockies.

And because I think of their background, they got kombucha.

They didn't make, I say this lovingly, they didn't make the best quality, but they made real stuff.

And that started to compete with me.

And especially during the times where I was selling out and I couldn't restock, that gave them a big boost.

So, but again, as they say, what?

High tides raise all boats.

So I was fine with it.

Well, in our world, so in now call it the GT's living foods portfolio, everything we make has to be kept refrigerated.

I mean, that's why we put living foods in the name of the company.