GT Dave

So everything I make Rick is for better, for worse inspired by like a personal experience, right?

So kombucha, my mom, right?

Kombucha helped my mom with her breast cancer.

And then ironically in like 2016, I had a loved one that was suffering from their own illness.

And friends and people I respect came into the fold with adaptogenic mushrooms, reishi, chaga, turkey tail, cordyceps, things of that nature.

And unfortunately this individual is too far gone, so they weren't able to really benefit long-term.

but they saw short-term benefits and then I started to consume it and I saw the benefits too.

And just like, you know, the early nineties of making kombucha, I was just like, there's nothing like this out there.

Like that's a problem.

So I developed a product called Alive and it was this, we call it, I mean, it's gone through so many different iterations.

but it's still around today and it's our number two brand.

And it was called an adaptogenic tea.

And we would take the fruiting body medicinal mushrooms of reishi, chaga, and turkey tail.

We'd brew them for nine hours and extract all the nutrients and antioxidants and then bottle it.

But we used raw apple cider vinegar to still consider it living.

And we used like herbs and other teas to kind of enhance it.

And it, you know, like anything that's brand new and people aren't used to it, you have your ups and downs, that early adoption phase.

But now it's, like I said, it's our second best-selling product.

Oh, wow.

So started with Synergy, then Alive, which is our mushroom product.