GT Dave

But this is by no means alcoholic.

Like you're going to try to drink this to get drunk.

Believe you me, like something else is going to happen.

You'll be spending more time on the toilet.

You'll get sick before you get drunk.

Yeah, that's exactly right.

So I was like somewhat caught off guard with this like newfound conversation, but because now

Kombucha was so big and the players, Whole Foods specifically, were now publicly traded companies.

Like they had a lot at stake and they're like, no, we can't risk this.

You need to reformulate.

You need to find a way to suppress the ability for the ethanol, AKA alcohol, to rise to a certain level.

Had you ever tested alcohol levels before that?

We did, yeah.

And they were low.

But what happens is, is like, we can't control what people do.

So if somebody buys a bottle from the refrigerator

or a store even takes a delivery and doesn't put it in the refrigerator right away, you know, an hour or two of being out, yes, you kind of awaken the fermentation and depending on the fruit juice that's being used, nature will start to take off.

So yes, that was the challenge.

It was this conversation about like, okay, but what if there is alcohol?

Are people going to now believe that this is