GT Dave

you know, bootleg product, black market product, potentially even unhealthy product because alcohol is not healthy.

And so that was the really strong, most existential moment.

When was this?

It was 2010.

It was June like 15th, 2010, when I got the phone call of like, hey, because in May there was the whispers of like,

hey, we're hearing there's like alcohol concerns in kombucha.

And that's why I said, we test, like we're good.

It's like, okay.

And then they came back and they're like, no, we're not comfortable with what we're hearing.

So effective tomorrow, we're taking all your products off the shelf.

And it was hard, but you know what helped me navigate that is what I kind of said earlier is I anchored myself in, hey, if everything ends today, I'm okay with it because what I've been able to do

is beyond what I ever dreamt.

So I'm not a failure.

This isn't a bad thing.

Maybe this is just the conclusion of this chapter.

So what happened?

How did it get resolved?

Well, so initially I was like, this is it.

I'm being told that I need to change the way I make my product.

I don't agree.