GT Dave

That's the hardest, Rick, because like I sometimes like to go back to my origins, right?

I think it's just who I am.

And one of my origin beginnings was sampling at the stores.

So from time to time, I actually like to go back into a Whole Foods or some other store and sample my stuff and like interact with people and like,

visibly see and connect with them and see how they resonate with what I'm offering them, how I'm framing it.

And the last time I did it was about a year ago.

And I noticed that like, first of all, like 80% of people would walk up and they'd be having their phone in front of them and like kind of talking to me, but also like preoccupied.

And I was like, okay, I'm not, don't have your undivided attention.

So that's the first thing.

Second thing is half of those individuals were like Instacart and DoorDash and Amazon Prime shoppers.

So I'm not even talking to the actual person who's shopping, I'm talking to like their avatar.

And then- That's interesting.

Yes.

That's a new thing.

It's a new thing.

And then on top of that, if I'm lucky and I am talking to somebody that's at least giving me a good amount of their attention and they're the actual shopper, I would notice I would tell this beautiful story of like what kombucha is, why it's special, what's in it.

And then they would look at me and...

eight out of 10 times Rick would be like, how much sugar is in it?

And I'm like, really?

I just poured my heart and soul out to you and that's your first question?