GT Dave

I was that guy too.

Yeah, I think we're all that at a certain point, but it's just remarkable.

But how much more of that is coming into play?

So I think that's like, that's what we're searching for right now is how can we breathe new life

into things like kombucha, is that technology and our obsession with instant gratification, I believe, Rick, has allowed us to a little bit of lose our way.

And we have to kind of go back to the fundamental principles and remind ourselves that, yes, it's important to have dynamic thinking and dynamic behaviors and all of that, but don't ignore the essentials.