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Guillaume Moubache

๐Ÿ‘ค Speaker
411 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So you see, it's really, I think, about consistency.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

And again, for me, community has never been

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

I just know within me that it's going to bring something long term.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

And if I keep providing value to our users, because I see a lot of people and a lot of companies that want to be super data driven and I like

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

It's not possible.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

For example, if you just say like, OK, what's what the benefit of someone in the community?

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

You can measure people in the community that became customers.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

Fine.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

That's a good indicator.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

But do you measure all the people from the community that are talking to other people about your brand?

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So it's like you're going to put that in word of mouth when actually it comes from the community.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

owner when you think you're doing the right thing you just go with it and and and stick to its tactical question here where in your onboarding process do you let people know about the Facebook community encourage them to join it's around the second email I think yeah okay so which is how many days usually after they start the trial days two days yeah yeah people to the community do you know if top your head if you send a hundred those emails in a day how many will go join the community

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

I think it's, yeah, around like 10%.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

We have 10% click rate, so it's around that number.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

That's healthy.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

And why Facebook versus a Slack group or Comsor or one of these other platforms, LinkedIn groups?

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

So LinkedIn groups are terrible.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

LinkedIn, they're like so bad with it.

SaaS Interviews with CEOs, Startups, Founders
Lemlist CEO Guillaume Moubeche: Gives Employees this bonus when 5x revenue growth target hit

Like the reach is just very, very sad.