Guillaume Moubeche

Because our products, when you are in a very competitive market, you need to define clearly who your persona is going to be. We started, you know, entering the market with the low end of SMBs. So mostly like founders. So people, we can basically act quick and we're looking for the most innovative solution to have an edge. And by entering that market, what I would do is I would eat my own dog food.

Because our products, when you are in a very competitive market, you need to define clearly who your persona is going to be. We started, you know, entering the market with the low end of SMBs. So mostly like founders. So people, we can basically act quick and we're looking for the most innovative solution to have an edge. And by entering that market, what I would do is I would eat my own dog food.

So use Lemlist to do sales prospecting. Then when I was in meetings with these founders, they would say, oh, I'm not sure if cold email actually works. So I would say, how the hell are we having this conversation right now? And then they would say through cold emails. And I was like, exactly. So I would close deals in that manner.

So use Lemlist to do sales prospecting. Then when I was in meetings with these founders, they would say, oh, I'm not sure if cold email actually works. So I would say, how the hell are we having this conversation right now? And then they would say through cold emails. And I was like, exactly. So I would close deals in that manner.

So use Lemlist to do sales prospecting. Then when I was in meetings with these founders, they would say, oh, I'm not sure if cold email actually works. So I would say, how the hell are we having this conversation right now? And then they would say through cold emails. And I was like, exactly. So I would close deals in that manner.

I would test different approaches, different industries in my sales prospecting. And every campaign that would work really well, I would write content about it. The content was actually unique because no one at the time was actually sharing the actual sales prospecting messages that they would be sending. So that would help our user understand what's working and what's not.

I would test different approaches, different industries in my sales prospecting. And every campaign that would work really well, I would write content about it. The content was actually unique because no one at the time was actually sharing the actual sales prospecting messages that they would be sending. So that would help our user understand what's working and what's not.

I would test different approaches, different industries in my sales prospecting. And every campaign that would work really well, I would write content about it. The content was actually unique because no one at the time was actually sharing the actual sales prospecting messages that they would be sending. So that would help our user understand what's working and what's not.

And at the same time, I was also because... Prior to launching Lemlist, I had a lead generation agency, so I was already running tons of sales prospecting campaigns.

And at the same time, I was also because... Prior to launching Lemlist, I had a lead generation agency, so I was already running tons of sales prospecting campaigns.

And at the same time, I was also because... Prior to launching Lemlist, I had a lead generation agency, so I was already running tons of sales prospecting campaigns.

And at that time, I was basically onboarding customers and telling them, as long as I can do your sales prospecting campaigns for you, you will let me use the content that we create together with your own results and sales prospecting messages. And they were fine with it. So I also leverage our own customers' stories to create a community.

And at that time, I was basically onboarding customers and telling them, as long as I can do your sales prospecting campaigns for you, you will let me use the content that we create together with your own results and sales prospecting messages. And they were fine with it. So I also leverage our own customers' stories to create a community.

And at that time, I was basically onboarding customers and telling them, as long as I can do your sales prospecting campaigns for you, you will let me use the content that we create together with your own results and sales prospecting messages. And they were fine with it. So I also leverage our own customers' stories to create a community.

And from that community, you know, I got insights on how to get a better product, improve the product, and then go again, you know, like start again, eating my own dog food and testing like the new features, seeing whether or not they bring more or better results and so on and so forth.

And from that community, you know, I got insights on how to get a better product, improve the product, and then go again, you know, like start again, eating my own dog food and testing like the new features, seeing whether or not they bring more or better results and so on and so forth.

And from that community, you know, I got insights on how to get a better product, improve the product, and then go again, you know, like start again, eating my own dog food and testing like the new features, seeing whether or not they bring more or better results and so on and so forth.

Creating content is basically the same as pushing a super heavy ball. There is a myth where he's pushing this heavy, heavy rock on top of the mountain. On his end, it always goes back. But for us, it takes you a lot of effort. And the effort for me was creating content and doing sales prospecting.

Creating content is basically the same as pushing a super heavy ball. There is a myth where he's pushing this heavy, heavy rock on top of the mountain. On his end, it always goes back. But for us, it takes you a lot of effort. And the effort for me was creating content and doing sales prospecting.

Creating content is basically the same as pushing a super heavy ball. There is a myth where he's pushing this heavy, heavy rock on top of the mountain. On his end, it always goes back. But for us, it takes you a lot of effort. And the effort for me was creating content and doing sales prospecting.