Guillaume Moubeche

So I would say the first year I closed around 100 customers myself, which is equal to around 300 demos. So 300 demos, I had basically 33% conversion rate, so 100 customers. And for a year, almost zero customers were coming from the content or very little. And after that, The content started like picking up and then Lemlist became like a company where that was really like driven through inbound.

So I would say the first year I closed around 100 customers myself, which is equal to around 300 demos. So 300 demos, I had basically 33% conversion rate, so 100 customers. And for a year, almost zero customers were coming from the content or very little. And after that, The content started like picking up and then Lemlist became like a company where that was really like driven through inbound.

So I would say the first year I closed around 100 customers myself, which is equal to around 300 demos. So 300 demos, I had basically 33% conversion rate, so 100 customers. And for a year, almost zero customers were coming from the content or very little. And after that, The content started like picking up and then Lemlist became like a company where that was really like driven through inbound.

Basically, it became like outbound represented with the next years when we reached like millions in revenue. It was maybe 20 or 30 percent outbound and 70 percent inbound.

Basically, it became like outbound represented with the next years when we reached like millions in revenue. It was maybe 20 or 30 percent outbound and 70 percent inbound.

Basically, it became like outbound represented with the next years when we reached like millions in revenue. It was maybe 20 or 30 percent outbound and 70 percent inbound.

I think people are afraid to do sales prospecting. Like they are afraid, you know, to put themselves out there. They're afraid to sell. So I think like the, the biggest mistake is, uh, one being afraid, like, uh, that's you're not going to sell, being afraid that your product is not ready. There is always this thing. And for me, it was the same.

I think people are afraid to do sales prospecting. Like they are afraid, you know, to put themselves out there. They're afraid to sell. So I think like the, the biggest mistake is, uh, one being afraid, like, uh, that's you're not going to sell, being afraid that your product is not ready. There is always this thing. And for me, it was the same.

I think people are afraid to do sales prospecting. Like they are afraid, you know, to put themselves out there. They're afraid to sell. So I think like the, the biggest mistake is, uh, one being afraid, like, uh, that's you're not going to sell, being afraid that your product is not ready. There is always this thing. And for me, it was the same.

When you have to sell something that is obviously not as good as competition because they've been working on it for five years. So it's how do you find that unique selling point that's going to make the conversion easier?

When you have to sell something that is obviously not as good as competition because they've been working on it for five years. So it's how do you find that unique selling point that's going to make the conversion easier?

When you have to sell something that is obviously not as good as competition because they've been working on it for five years. So it's how do you find that unique selling point that's going to make the conversion easier?

And I think it's kind of like it requires like a lot of trial and errors because you're going to believe that people are buying your product for X, Y or Z. But in the end, it can be something totally different. So I think like people are by definition afraid of rejection.

And I think it's kind of like it requires like a lot of trial and errors because you're going to believe that people are buying your product for X, Y or Z. But in the end, it can be something totally different. So I think like people are by definition afraid of rejection.

And I think it's kind of like it requires like a lot of trial and errors because you're going to believe that people are buying your product for X, Y or Z. But in the end, it can be something totally different. So I think like people are by definition afraid of rejection.

And what they love is to kind of like hide behind processes, behind we have this product roadmap, behind like we're doing this and this. But I think the biggest mistake is not trying to sell. And if someone is not paying, whether your product is ready or not, if they're not paying, it means that something is wrong.

And what they love is to kind of like hide behind processes, behind we have this product roadmap, behind like we're doing this and this. But I think the biggest mistake is not trying to sell. And if someone is not paying, whether your product is ready or not, if they're not paying, it means that something is wrong.

And what they love is to kind of like hide behind processes, behind we have this product roadmap, behind like we're doing this and this. But I think the biggest mistake is not trying to sell. And if someone is not paying, whether your product is ready or not, if they're not paying, it means that something is wrong.

It means that the problem is not painful enough and that you should like continue digging, continue talking to them to understand what is the main problem that you are solving.

It means that the problem is not painful enough and that you should like continue digging, continue talking to them to understand what is the main problem that you are solving.