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Guillaume Moubeche

๐Ÿ‘ค Person
552 total appearances

Appearances Over Time

Podcast Appearances

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

It means that the problem is not painful enough and that you should like continue digging, continue talking to them to understand what is the main problem that you are solving.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

How do you feel about design partners? I think you shouldn't call someone design partner if they don't spend, uh, anything, you know, like it's a, it's not a design partner. It's like, uh, it's, it's your grandmother being nice with you and telling you that you are like the most handsome person in the world, you know, like it's a, It doesn't work out.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

How do you feel about design partners? I think you shouldn't call someone design partner if they don't spend, uh, anything, you know, like it's a, it's not a design partner. It's like, uh, it's, it's your grandmother being nice with you and telling you that you are like the most handsome person in the world, you know, like it's a, It doesn't work out.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

How do you feel about design partners? I think you shouldn't call someone design partner if they don't spend, uh, anything, you know, like it's a, it's not a design partner. It's like, uh, it's, it's your grandmother being nice with you and telling you that you are like the most handsome person in the world, you know, like it's a, It doesn't work out.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

It's not going to serve you, you know, in life. Like sometimes you need just a ground check, you know, and I think design partners are obviously like great because it's important to have feedback from key customers. More than key customers, I would focus on some things that I call like the magnet persona.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

It's not going to serve you, you know, in life. Like sometimes you need just a ground check, you know, and I think design partners are obviously like great because it's important to have feedback from key customers. More than key customers, I would focus on some things that I call like the magnet persona.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

It's not going to serve you, you know, in life. Like sometimes you need just a ground check, you know, and I think design partners are obviously like great because it's important to have feedback from key customers. More than key customers, I would focus on some things that I call like the magnet persona.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

So for me, and this is something people also forget whenever they are building a product, it's what's your magnet persona? And the magnet persona is basically the persona that will attract everyone around. So typically, if you take Apple, for example... Computers back in the days, they were like really like for geeks. And then, you know, it became like something that every company would add, etc.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

So for me, and this is something people also forget whenever they are building a product, it's what's your magnet persona? And the magnet persona is basically the persona that will attract everyone around. So typically, if you take Apple, for example... Computers back in the days, they were like really like for geeks. And then, you know, it became like something that every company would add, etc.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

So for me, and this is something people also forget whenever they are building a product, it's what's your magnet persona? And the magnet persona is basically the persona that will attract everyone around. So typically, if you take Apple, for example... Computers back in the days, they were like really like for geeks. And then, you know, it became like something that every company would add, etc.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

But Apple, they focused on designers. But why is it like a really awesome person at designers? Because a designer by definition is cool and everyone wants to be cool. So if you're a person high school, and if you're saying like Apple is for designer, what it means is like Apple is cool. And now everyone's using iPhone, everyone's on Mac.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

But Apple, they focused on designers. But why is it like a really awesome person at designers? Because a designer by definition is cool and everyone wants to be cool. So if you're a person high school, and if you're saying like Apple is for designer, what it means is like Apple is cool. And now everyone's using iPhone, everyone's on Mac.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

But Apple, they focused on designers. But why is it like a really awesome person at designers? Because a designer by definition is cool and everyone wants to be cool. So if you're a person high school, and if you're saying like Apple is for designer, what it means is like Apple is cool. And now everyone's using iPhone, everyone's on Mac.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

And you have even studies that shows that you actually feel, I think it's like 30% more creative when you're on a MacBook versus a fucking PC. So I'm like... This is the power of a magnet persona. So whenever you are like for us, typically like to bring it back to software, it's what is the target audience for us in our space that is linked to prospection and sales, you know?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

And you have even studies that shows that you actually feel, I think it's like 30% more creative when you're on a MacBook versus a fucking PC. So I'm like... This is the power of a magnet persona. So whenever you are like for us, typically like to bring it back to software, it's what is the target audience for us in our space that is linked to prospection and sales, you know?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

And you have even studies that shows that you actually feel, I think it's like 30% more creative when you're on a MacBook versus a fucking PC. So I'm like... This is the power of a magnet persona. So whenever you are like for us, typically like to bring it back to software, it's what is the target audience for us in our space that is linked to prospection and sales, you know?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

So it was really like, how can we define like within the sales teams, the persona that's going to be the most attractive?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

So it was really like, how can we define like within the sales teams, the persona that's going to be the most attractive?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

So it was really like, how can we define like within the sales teams, the persona that's going to be the most attractive?

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Scale to $30M ARR Bootstrapped through Content and Brand | The Ultimate Equation to Success in Sales and Why Most Founders Suck at Sales | Why You Should Overpay People and What That Means with Guillaume Moubeche @ Lempire

So for us, it was actually like repositioning what sales is truly about. And for me, if you want the equation of sales, sales is equal timing times trust. Timing and trust is either equal to zero or one because it's either the right moment or it's not. And it's either I trust you or I don't. There is not like I trust you averagely. No, it's...