Guillaume Moubeche

So for us, it was actually like repositioning what sales is truly about. And for me, if you want the equation of sales, sales is equal timing times trust. Timing and trust is either equal to zero or one because it's either the right moment or it's not. And it's either I trust you or I don't. There is not like I trust you averagely. No, it's...

So for us, it was actually like repositioning what sales is truly about. And for me, if you want the equation of sales, sales is equal timing times trust. Timing and trust is either equal to zero or one because it's either the right moment or it's not. And it's either I trust you or I don't. There is not like I trust you averagely. No, it's...

If you stress someone averagely, you just don't trust them and you're just too polite to say it. So the goal was like, okay, on this principle, we believe that sales is all about relationship because sales is about, you know, like helping someone solve a very specific problem.

If you stress someone averagely, you just don't trust them and you're just too polite to say it. So the goal was like, okay, on this principle, we believe that sales is all about relationship because sales is about, you know, like helping someone solve a very specific problem.

If you stress someone averagely, you just don't trust them and you're just too polite to say it. So the goal was like, okay, on this principle, we believe that sales is all about relationship because sales is about, you know, like helping someone solve a very specific problem.

And we want people to understand that sales is really about helping, that sales can be cool and that sales reps should be enabled to have the right product to help them meet someone that needs help, you know? And by focusing really like on that persona and bringing the cool factor and the relationship factor into sales, we basically tied our solution with relationship and with revenue.

And we want people to understand that sales is really about helping, that sales can be cool and that sales reps should be enabled to have the right product to help them meet someone that needs help, you know? And by focusing really like on that persona and bringing the cool factor and the relationship factor into sales, we basically tied our solution with relationship and with revenue.

And we want people to understand that sales is really about helping, that sales can be cool and that sales reps should be enabled to have the right product to help them meet someone that needs help, you know? And by focusing really like on that persona and bringing the cool factor and the relationship factor into sales, we basically tied our solution with relationship and with revenue.

Meaning like if you build relationship, obviously you're going to make more sales. If you make more sales, Lemlist is basically your go-to tool because the ROI is easy to calculate.

Meaning like if you build relationship, obviously you're going to make more sales. If you make more sales, Lemlist is basically your go-to tool because the ROI is easy to calculate.

Meaning like if you build relationship, obviously you're going to make more sales. If you make more sales, Lemlist is basically your go-to tool because the ROI is easy to calculate.

We started Lemlist, first line of code, January 2018. We started selling the product in April. So it took us like three months to have really like first paying customers. Then in December 2018, we had 100 customers. And I would say that year to year, so April to April, we were at 250K ARR, so $250,000. Then after that, we grew very quickly to like a million.

We started Lemlist, first line of code, January 2018. We started selling the product in April. So it took us like three months to have really like first paying customers. Then in December 2018, we had 100 customers. And I would say that year to year, so April to April, we were at 250K ARR, so $250,000. Then after that, we grew very quickly to like a million.

We started Lemlist, first line of code, January 2018. We started selling the product in April. So it took us like three months to have really like first paying customers. Then in December 2018, we had 100 customers. And I would say that year to year, so April to April, we were at 250K ARR, so $250,000. Then after that, we grew very quickly to like a million.

And then to 10 million, it was three and a half years in total.

And then to 10 million, it was three and a half years in total.

And then to 10 million, it was three and a half years in total.

One is really like something, it was quite harsh, but there are also some funny parts in it. Eventually, you know, I was really looking at how many visitors do we have, how many like customers are activated from the signups and how many are paying.

One is really like something, it was quite harsh, but there are also some funny parts in it. Eventually, you know, I was really looking at how many visitors do we have, how many like customers are activated from the signups and how many are paying.

One is really like something, it was quite harsh, but there are also some funny parts in it. Eventually, you know, I was really looking at how many visitors do we have, how many like customers are activated from the signups and how many are paying.