Guillaume Moubeche

And the months afterwards, we were at a growth rate of 40% or something like that. What did you change to take Activation from 10% to 40%? Initially, the way it was built, you had to create different templates. You had to create a list. You had to create a lot of different things in different areas. And once you had created everything, then you had to combine everything into a campaign.

But if you wanted to create a campaign and had not created anything before, you couldn't. And that's why people were pissed off because they did not understand that you had to be like, it was basically kind of like an engineer product, you know, like first you build all the building blocks and you are very well structured.

But if you wanted to create a campaign and had not created anything before, you couldn't. And that's why people were pissed off because they did not understand that you had to be like, it was basically kind of like an engineer product, you know, like first you build all the building blocks and you are very well structured.

But if you wanted to create a campaign and had not created anything before, you couldn't. And that's why people were pissed off because they did not understand that you had to be like, it was basically kind of like an engineer product, you know, like first you build all the building blocks and you are very well structured.

And then later on, you combine it, you make tests, and it's much easier for you to do it. But in reality, people, they want, you know, like you should take them by the hand and say, this is step one, then this is step two, this is logical, and step three, and so on and so forth. So that's what we did.

And then later on, you combine it, you make tests, and it's much easier for you to do it. But in reality, people, they want, you know, like you should take them by the hand and say, this is step one, then this is step two, this is logical, and step three, and so on and so forth. So that's what we did.

And then later on, you combine it, you make tests, and it's much easier for you to do it. But in reality, people, they want, you know, like you should take them by the hand and say, this is step one, then this is step two, this is logical, and step three, and so on and so forth. So that's what we did.

We entirely rebuilt the campaign creation, making it like much easier for people to go from A to Z. And it changed pretty much everything at that time.

We entirely rebuilt the campaign creation, making it like much easier for people to go from A to Z. And it changed pretty much everything at that time.

We entirely rebuilt the campaign creation, making it like much easier for people to go from A to Z. And it changed pretty much everything at that time.

Activation rate and churn. For me, it's like two topics that you need to approach first. by considering two different routes, I would say. The first route is, is it a marketing and acquisition problem? Because typically if I'm selling for sales and my product is meant for sales, but the only people I'm attracting are marketers and they're not going to use it in the same way,

Activation rate and churn. For me, it's like two topics that you need to approach first. by considering two different routes, I would say. The first route is, is it a marketing and acquisition problem? Because typically if I'm selling for sales and my product is meant for sales, but the only people I'm attracting are marketers and they're not going to use it in the same way,

Activation rate and churn. For me, it's like two topics that you need to approach first. by considering two different routes, I would say. The first route is, is it a marketing and acquisition problem? Because typically if I'm selling for sales and my product is meant for sales, but the only people I'm attracting are marketers and they're not going to use it in the same way,

then maybe it makes sense that your activation rate is super low or that your churn is super high. So that's like the first thing is, am I attracting the right customers? I think this is a question you should truly ask yourself. And then if you are, and if these are the customers you want to attract, then the question you should ask yourself is, why is the activation rate so low?

then maybe it makes sense that your activation rate is super low or that your churn is super high. So that's like the first thing is, am I attracting the right customers? I think this is a question you should truly ask yourself. And then if you are, and if these are the customers you want to attract, then the question you should ask yourself is, why is the activation rate so low?

then maybe it makes sense that your activation rate is super low or that your churn is super high. So that's like the first thing is, am I attracting the right customers? I think this is a question you should truly ask yourself. And then if you are, and if these are the customers you want to attract, then the question you should ask yourself is, why is the activation rate so low?

Is it because the problem is not pressing enough? Is it because of our software UX? And for that, I think you should really go through it with the right tools. So you can use like, I don't know, like a hot jar or mix panel or whatever, just to track like all the events and understand what people are doing and how they're doing it.

Is it because the problem is not pressing enough? Is it because of our software UX? And for that, I think you should really go through it with the right tools. So you can use like, I don't know, like a hot jar or mix panel or whatever, just to track like all the events and understand what people are doing and how they're doing it.

Is it because the problem is not pressing enough? Is it because of our software UX? And for that, I think you should really go through it with the right tools. So you can use like, I don't know, like a hot jar or mix panel or whatever, just to track like all the events and understand what people are doing and how they're doing it.

And I think this is the most important because especially if you're like... engineering background founder, you're going to say, okay, I'm using all these tools and finding my answers myself. But this is not the best way. The best way for me is to call people. And if they don't answer, call again and again and again until you get to a point. And it's fine. It's your right.