Gustav Söderström

If you were to calibrate the world out there, so few people have the inside view that you do, where you're excited by this technology, you're trying to embrace it, you're only able to embrace it so fast in the ways that we've described. In a 1 to 10 point scale or something like this, what score would you give how much this is impacting you so far? And how crazy this might get.

If you were to calibrate the world out there, so few people have the inside view that you do, where you're excited by this technology, you're trying to embrace it, you're only able to embrace it so fast in the ways that we've described. In a 1 to 10 point scale or something like this, what score would you give how much this is impacting you so far? And how crazy this might get.

People are very excited that this is going to literally change everything. And there's some people that are actually worried about how much, how powerful it might be. From a practical real world standpoint, could you calibrate us a little bit as one of the few people that actually is both excited about it and also faces reality on a daily basis?

People are very excited that this is going to literally change everything. And there's some people that are actually worried about how much, how powerful it might be. From a practical real world standpoint, could you calibrate us a little bit as one of the few people that actually is both excited about it and also faces reality on a daily basis?

If you want to be as realistic as possible about it, you take the developer use case. I've seen studies from other big companies that if you actually measure out of a developer's time, the speed up is 7% or something, which sounds very disappointing because of all these things. Coding is a small part. Net new is a small part of that and so forth.

If you want to be as realistic as possible about it, you take the developer use case. I've seen studies from other big companies that if you actually measure out of a developer's time, the speed up is 7% or something, which sounds very disappointing because of all these things. Coding is a small part. Net new is a small part of that and so forth.

So I think right now it's a bit overhyped in terms of actual impact, at least for these big companies. But I think it's going to turn it into the opposite. And I think right now people are overexcited versus the actual impact. But I think the opposite is going to happen. I think it's going to have tremendous impact over the longer term. What I see people doing right now, it depends.

So I think right now it's a bit overhyped in terms of actual impact, at least for these big companies. But I think it's going to turn it into the opposite. And I think right now people are overexcited versus the actual impact. But I think the opposite is going to happen. I think it's going to have tremendous impact over the longer term. What I see people doing right now, it depends.

I mean, I use it a lot personally. I see a lot of my developers and product people and designers use it all the time for just productivity purposes. Putting things into an engine, asking it for the summary and so forth. Those things happen all the time. It's hard for me to estimate how much that speeds them up already. It certainly does. But I think the really big impact...

I mean, I use it a lot personally. I see a lot of my developers and product people and designers use it all the time for just productivity purposes. Putting things into an engine, asking it for the summary and so forth. Those things happen all the time. It's hard for me to estimate how much that speeds them up already. It certainly does. But I think the really big impact...

comes as you reshape these companies from this technology. Right now, we're just tacking it on top. But as I said, you have to reshape it and rebuild it for this world where a reasoning engine can reason in real time over the entire company's data. But that requires actually a lot of retooling. That's why startups are ahead. They don't have to rebuild. They don't have 15 years of data.

comes as you reshape these companies from this technology. Right now, we're just tacking it on top. But as I said, you have to reshape it and rebuild it for this world where a reasoning engine can reason in real time over the entire company's data. But that requires actually a lot of retooling. That's why startups are ahead. They don't have to rebuild. They don't have 15 years of data.

So they're probably in the future, which is why they feel like, no, no, good stuff is wrong. The impact is really big already. And I think it is. for a startup. I think it takes a bit longer for big companies and big companies like us, we have to shape up and accelerate in order to not be behind.

So they're probably in the future, which is why they feel like, no, no, good stuff is wrong. The impact is really big already. And I think it is. for a startup. I think it takes a bit longer for big companies and big companies like us, we have to shape up and accelerate in order to not be behind.

I'm sure they would all like to have 700 million monthly active users to experiment with, though. On that topic, you mentioned going through mobile and the experience of not only was everything was changing as a result of mobile, but actually the business model also needed to change. We've really talked about product so far, and there's more to ask about product. But talk about business model.

I'm sure they would all like to have 700 million monthly active users to experiment with, though. On that topic, you mentioned going through mobile and the experience of not only was everything was changing as a result of mobile, but actually the business model also needed to change. We've really talked about product so far, and there's more to ask about product. But talk about business model.

What would be the world in which, as a result of this technology, Spotify's whole business model needs to change? And how do you go about evaluating something like that?

What would be the world in which, as a result of this technology, Spotify's whole business model needs to change? And how do you go about evaluating something like that?

We've seen a few of those examples of business models. And I tend to tell my product teams, everyone says that the world is disrupted and changed by technology. And I think that's true in the sense that the underlying force is technology itself. And it's this gift that keeps on giving. It gives you computers, internet, smartphones, ML, AI, quantum computing.

We've seen a few of those examples of business models. And I tend to tell my product teams, everyone says that the world is disrupted and changed by technology. And I think that's true in the sense that the underlying force is technology itself. And it's this gift that keeps on giving. It gives you computers, internet, smartphones, ML, AI, quantum computing.