Guy Raz

I guess one of the things you notice is that the options for peanut butter are limited, right?

This is like 2002, 2001, and there are like basically two options, crunchy or smooth, and that's it.

And that struck you as unusual?

Yeah, I was living in an apartment with three other roommates.

Okay, so you're living in an apartment with three other roommates.

And what, you start to make, just like make your own peanut butter?

Yeah, it's interesting.

I mean, you are, you're experimenting with chemistry, right?

And the interactions between ingredients is sort of like ice cream.

Like if you put too much water in ice cream, you get crystals, right?

Which is why a lot of ice creams use like liquid sugar or tapioca syrup because the water content is lower.

And so it's not like now where you can literally go on Amazon now and buy powdered anything.

You know, you can get powdered spinach and whatever you want.

But I'm thinking 2001, like that's not so easy to get.

So I'm curious.

I mean, you're like 24, 25 at the time.

You're living with roommates in Boulder.

You're waiting tables.

And you're doing this process.

And just by the way, how long roughly were you kind of doing this experiment?