Guy Raz
👤 SpeakerAppearances Over Time
Podcast Appearances
Like a few months?
Probably about four to six months, yeah.
Got it.
But it sounds like it was a real, like you got really into it.
Were you doing it in part in the back of your mind thinking, if I can crack this, I might be able to, you know, sell these?
Yeah.
So you did this for like six months, kind of just experimenting.
Yeah.
Until you got to the point where you were like, OK, I think I want to turn this into a business.
What then did you do?
Like, did you write a business plan?
Did you save your money from tips?
Like, what were all the steps you started to take to go to the next step, which is like, OK, this is going to be a business?
Yeah, Celestial Seasonings and Silk Soy Milk and –
Horizon and there's a lot.
Yeah.
Izzy Soda, Bobo's, which we'll talk about later.
But that's I mean, a lot of brands.
And it was called, and did you call it Justin's Nut Butters or did you have a name for it yet?
I'm curious, when you were writing the business plan, what did it say?