Guy Raz

I mean, you've got a food processor at home, but you know from your research that you've got to go to like a commercial kitchen that's USDA certified so you can actually sell this stuff.

So I imagine the first step is like find a place where you can make this.

So it's a great deal.

And can I just ask a point of clarification?

I mean, couldn't you just buy one of those peanut butter machines you see in a natural food store?

Like I go to my local Oliver's in Sonoma County and you can put your jar under there and make peanut butter.

Is that just too slow?

Yeah.

When we come back in just a moment, Justin begins to share his peanut butter with more people and learns when to listen to their feedback and when to ignore it.

Stay with us.

I'm Guy Raz, and you're listening to How I Built This.

Hey, welcome back to How I Built This.

I'm Guy Raz.

So, it's 2003, and Justin has finally gotten his hands on an Urschel, an industrial-strength grinding machine for making large quantities of peanut butter.

Yeah.

Powdered honey or.

Right.

Jar by jar.

Yes.

You cannot do this in your apartment.