Guy Ronen

Are you concerned with deepfakes at all?

I'm concerned with deepfakes, not about deepfaking Arcana.

I'm concerned about where the tech could lead us.

And at some extent, not the deepfake itself, I'm concerned that people will not believe anyone.

Because if President Trump is talking right now and someone will say,

hey it's not real trump although it is real trump that's that's the main issue that i'm concerned about right here in arcana we're safeguarding our users and our ecosystem totally from that you cannot duplicate someone without the permission specific permission the d2c side of arcana you can't even touch brands or faces not just like you know brad pitt or someone very famous but anyone that is on a public domain our system will identify that the face is existing there and will not let you use that wow

So we're going to talk about how is a way into the entertainment industry between the Gen AI domain and the industry that are quite kind of, you know, blocking a lot of those, you know, advancement tools, how we're trying to get there and make it ethically and democratize the domain itself.

Right.

Mm-hmm.

So when you say blocking, is that the Hollywood industry blocking?

There's a lot.

I don't know if it's a blocking per se, but there's a lot of people and industries and organizations that at some extent said, okay, this Gen.A.I.

or generally the movement of Gen.A.I.

is going to totally ruin the industry.

No more creativity, no more storytelling and things like that.

It's 100% wrong.

And that's the main challenge here.

Mainly educate everyone.

Like any AI advancement in any industry, by the way, that it's going to eliminate the people and you don't need any more people to work in this domain.

And it's going to do content by itself.