Guy Ronen

We definitely, and it's very important to emphasize that, we're definitely not 100% there.

And in Arcana, we're also not kind of encouraging our clients and partners to do 100% AI or don't use AI.

I think the blend and the mix somewhere, the hybrid kind of approach is the best thing.

And also depend on the genre.

I think the...

50-50, 60-40, 70-30, call it whatever, and depend on what you want to create.

AI is an interesting tool to lower the barrier, reduce the cost, of course, getting great results at the right places.

Now, don't get me wrong, like in the next 12 to 24 months, we're definitely going to be there, but AI is still not 100% controllable.

We're getting a lot of clients that are trying to compare between what we're doing and CGI, okay?

Yeah.

And there's still kind of gaps.

And again, not what we're doing.

In Gen AI, there's still gaps of controlling the characters 100%.

Now, a lot of companies developing a lot of capabilities that you can control the movement in the frame, you can control the camera, and that's actually what's missing in the creative process.

So we're getting there.

Still, I think that emotion capturing and things like that in dialogue, monologue is still better with real actors, and we're encouraging that.

I think it's not the movement.

It's controlling, 100% control of the frame, okay?

Keep in mind, you can control in a traditional way of, you know, filming.

You can control the camera.