Guy Ronen

I'm always saying that we're selling the freedom of creativity.

Even those, that predictable one and the big, you know, blockbusters, they're not making money.

Really?

Take a look at like Mission Impossible, the new one.

They didn't make money on that?

Take a look at F1.

Put aside just the huge budget to create this production, to promote that, okay?

The marketing effort and to bring people, as we mentioned, to bring people into the theaters and watch that and buy a ticket.

They just not, you know, they don't care those huge, huge studios, but it's not profitable.

Wow, that's crazy because they generated hundreds of millions, I thought.

Yeah, and it's still hard to make them profitable.

Now, the interesting thing, like any AI movement here, is that we're just trying to make this domain more efficient.

Yes, it's also going to be faster.

It's going to lower a lot of barriers, but it's also going to be much more lucrative for anyone that wants to be involved.

We're seeing examples on a weekly basis that we managed to reduce millions in a budget of production.

And again, not with like a full AI, just with touches here and there.

And that's amazing.

That's incredible.

This is the difference between a production that will never be profitable into a profitable production.

Simple as that.