Guy Turner

And then I started sort of writing about it, not really for any particular audience, but mostly to get my thoughts in order about it.

And then that's when Nick and I were introduced by a mutual friend, Nick, the co-founder of Coin Bureau with me.

And he has a background in TradFi.

He understood implicitly a lot of the stuff that I was still trying to figure out myself.

We started collaborating and sort of publishing stuff.

And, you know, as I said in the panel, we had a website and we were pretty good.

You know, we were on page one of Google for our particular, you know, for crypto education.

But then one day Google's algorithm changed and we went to page eight or five or whatever it was.

If you're not on page one, you don't exist.

And then we had an all hands meeting and there were about five of us by this point.

And it was like, well, what are we going to do?

Do we...

rethink how are we putting out this content?

Do we try and get back onto page one?

Do we produce more stuff?

What is it?

And I said, well, I've been watching quite a lot of YouTube videos, so maybe we could try that.

You know, it's kind of free to start a YouTube channel.

It kind of went from there, like no one else was sort of willing to present it.

And so because it was my idea...