Guy Turner

And, you know, it was really, really amateur.

But, you know, we learned as we went.

All the time, we're sort of learning more about crypto, but also learning more about the business of content creation.

Those two processes advanced in tandem.

But we always tried to keep it to that philosophy of like, you know, someone is coming to this for the first time.

This is the opportunity to get them and keep them interested.

and get them passionate about this space.

And I think we achieved that.

A lot of people still come up to me and say, oh, I got into crypto by watching your videos or your videos really helped me learn about it and things like that.

And it's amazing because that's what we wanted to do.

And all the other stuff about

it becoming a business and a sort of wider platform.

That all came later, but it just stemmed from that thing of like, crypto is amazing.

Let's talk about it and see where it goes.

Yeah, that's difficult because that's something that we still think about to this day.

You know, we're still looking, okay, people are not coming to crypto in anything like the volumes that they did in 2017 and 2021 or whatever it is, but they're still coming and we still want to be the gateway for those people.

So, and I think that's something to think about.

You know, our content strategy is quite often geared to that.

It's like, well, do we want to make a video that is going to get 100,000 views straight out the gates?

And then within a week, it's kind of the topic is no longer particularly relevant and people have moved on to another video or, you know, another channel or whatever.