Gwen Whiting

broke up with rebirth.

We met actually, I think I just sold.

I mean, to me, it was just such a personal need.

The landscape of products and options for cleaning in 2002 when I started and I launched in 2004 was super limited.

It was the garbage at the grocery store and a dry cleaner.

That was it.

The vocabulary for me, I was a designer, apparel designer.

I had a textile background, but like I didn't there wasn't the terms of white space or

Or this, you know, it wasn't until after 2008, nine, when people just like woke up and were like, oh, here's an opportunity.

I'm going to do mattresses.

This was my own personal need.

And it was so obvious that it could be better and it should be better.

You were a business owner where you started a business where you ran a business.

My dad had his own small business and ran a company.

So I came from a house of that was a lifestyle was creating a business and, you know, a life for yourself and.

And in college, I had lots of ideas.

And I started a Thai business in high school.

I had a business plan in college that I did a lot of research and went down the road, but needed a job.

I was like, oh, I need to start something.

It was like, I want to get a job.