Gwen Whiting

I want to create, I want to do all these things.

But then this was the idea that was worth going for.

And I did it on a smaller sort of cottage industry level, all those other ways.

But this was really the big business idea versus like a small side hobby or a passion or something fun to do.

Yeah, it wasn't a thing.

It wasn't a roadmap.

It was something that I didn't know how to do.

I built...

you know, a very small, responsible bootstrapped company very, very differently.

I built with credit card debt instead.

Yeah.

I launched with a hundred thousand dollar SBA loan.

That was the money that funded my first production run in the launch.

but that doesn't last very long.

I mean, I say that my 16 years of Laundress was a never-ending startup.

It was scrappy through and through the end and self-funding and

is that's just the nature of the game.

You don't get money thrown at you to like build a lux office or throw money just like out there that to just to spend it because you have it.

It's a very different approach.

So there's, you know, a bottom line and the responsibility and a compromise for every spend.