Gwen Whiting

What does it look like now?

Everything is in the refillable pouch with a reusable bottle that you can decant into and more saving on plastic and doing the sustainability and packaged goods is not, there's no perfect answer, but kind of pushing the space to be better.

I'm just dying to know, would you ever sell?

No, this business is not made to sell.

I would probably retire or hang up my hamper before I sold.

And that's what it is.

The greatest luxury, Nicole, as I'm sure you know, is to love what you do, have a purpose, work with amazing people, create jobs, positively create the economy.

I was so proud that I had hundreds of factory workers employed because of my brand.

Those are the wins.

And

selling, everyone just thinks you're going to go to the beach with a pina colada, but you can't stop it.

There's a satiation of creating and doing.

And for me, I have a creative itch and I need to be doing something purposeful.

And when you sell that and you lose that,

it's very difficult.

And it's like, wow, I had, I loved what I did.

I had all this amazing stuff.

And like, I think that's the biggest thing that people don't really understand what they love about what they do or what they love about their businesses.

And like, that's the best gift is to truly appreciate that.

And, you know, you're profitable and growing and running a great business.