Gwen Whiting

And so they came out with like a dumb, dumb version.

And I had 85 products at the sale.

And when I sold to Unilever, they came back with like five.

And so I was like, okay.

Here we go.

I can't, I can't leave all of my customers, you know, hanging to dry.

Like, and I had customers that relied on my products for 10, 15, almost 20 years.

Like I was not going to leave my customers abandoned with like the stuff that they could already be buying all along.

I wasn't going to leave my customers hung out to dry.

So I, I stepped back into the laundry room and it was fun to re imagine and recreate this product category 20 years later with a different, you know, I'm a different person.

I have a different sense of

of, you know, different orientation.

I have a different sense of what luxury is.

The laundress was the luxury of fine fragrance.

And now my luxury is aromatherapy, essential oils, getting results through aromatherapy while I'm cleaning that I'm doing anyways.

Like that's where I, I get a, you get a sensory bonus with the fill.

And there was a lot of improvements that, that, and fun thing, fun, um,

upgrades and materials and formulations to play with at the same time.

And then pushing sustainability to the next level where I came out with PET, 100% recycled bottles in 2004, which was unheard of.

They were clear, it was concentrate, it was plant-based, like all of these things that were unheard of then.