Gwen Whiting

Yeah.

I just had to like silently.

It was circumstantial.

So I,

Unilever implodes, self-destructs, pulls everything off the market, doesn't sell anything for nine months.

Nine months, not a single product was sold, not even a laundry bag, not even your ironing board cover.

And I knew I had a...

hunch what they were going to do.

I waited to see what they did.

And they did exactly what I expected them to do, which was relaunch the brand with a seventh generation formula.

with my label on it with some nod version to my fragrance because they like banned, Unilever has their own rules that are not like actually health and safety like rules by the US government or the international standards.

So the fragrance was like completely stripped down to like, I had a fine fragrance, it was a perfume.

And then I dumbed it down to like a Unilever style fragrance

They just, they're so arrogant that they thought my customers were like, were dumb and that they wouldn't notice that they were getting a seven generation formula.

And I was like, no, my customers are actually like really savvy.

They are not dumb.

They're sophisticated.

They're savvy.

They see results and they understand the value.

And like, you can't play that game.