Gwyneth Paltrow

and you believe, like you can see it and you know that it's yours and it's for you and it's coming, you have no choice but to get up and just keep going, keep trying, you know, looking at something differently. What am I doing wrong? Why did I get this hit? Like, is there a better way I can say this or do this? And it's been like one long exercise in resiliency, I think. And I never give up.

and you believe, like you can see it and you know that it's yours and it's for you and it's coming, you have no choice but to get up and just keep going, keep trying, you know, looking at something differently. What am I doing wrong? Why did I get this hit? Like, is there a better way I can say this or do this? And it's been like one long exercise in resiliency, I think. And I never give up.

I never quit. Like, I think part of that is really intrinsic to me. Like, There are certain circumstances that I've been in where I feel like, you know, it probably would be a lot easier to bow out of this because that's just not me. I'm like one of those things, you know, you punch and they pop back up.

I never quit. Like, I think part of that is really intrinsic to me. Like, There are certain circumstances that I've been in where I feel like, you know, it probably would be a lot easier to bow out of this because that's just not me. I'm like one of those things, you know, you punch and they pop back up.

Yes. Multiple. Yeah. Multiple moments. I mean, I really thought when COVID happened that we were going to go out of business. Same. Same. I had one sort of period in our history where I had the wrong team and they were not some of them were not putting the goop business first and it almost all fell apart, like in a terrible way. People that you trusted? People that I trusted. I was like, I'm done.

Yes. Multiple. Yeah. Multiple moments. I mean, I really thought when COVID happened that we were going to go out of business. Same. Same. I had one sort of period in our history where I had the wrong team and they were not some of them were not putting the goop business first and it almost all fell apart, like in a terrible way. People that you trusted? People that I trusted. I was like, I'm done.

I can't do it. Then I had, all of our money was in a bank that collapsed a couple of years ago. Oh. Remember that? Yeah. Remember that? That little thing. I was like, Okay. Like there have been so many, you know, even, and then even sometimes I think because it compounds, right?

I can't do it. Then I had, all of our money was in a bank that collapsed a couple of years ago. Oh. Remember that? Yeah. Remember that? That little thing. I was like, Okay. Like there have been so many, you know, even, and then even sometimes I think because it compounds, right?

And it's like, sometimes I've had days like that where, you know, I don't know, they change the Facebook algorithm and you can't like get a customer. You're like, what? And you're like, I quit. I just can't do this anymore. I don't know how to make it work anymore. I don't know how. I can't scale this business if they keep changing the algorithm, you know? So, so, so, so, so it's just like,

And it's like, sometimes I've had days like that where, you know, I don't know, they change the Facebook algorithm and you can't like get a customer. You're like, what? And you're like, I quit. I just can't do this anymore. I don't know how to make it work anymore. I don't know how. I can't scale this business if they keep changing the algorithm, you know? So, so, so, so, so it's just like,

I think it does wear you down. Yes. And some events feel catastrophic, like a bank collapse or when you are like, am I going to make payroll or not? And some of them feel small, but... I think I have them all the time. I think all founders have them all the time.

I think it does wear you down. Yes. And some events feel catastrophic, like a bank collapse or when you are like, am I going to make payroll or not? And some of them feel small, but... I think I have them all the time. I think all founders have them all the time.

And at a certain point for me anyway, I was like, when I gave myself permission to let it collapse, I was like, because that was the thing I was holding against myself. Like, if this doesn't work, I am a failure. I am a bad person. Like I am not worth it. And I sort of had to go through the exercise of like, if it fails, I will be okay. Yes. It will fail. It fails.

And at a certain point for me anyway, I was like, when I gave myself permission to let it collapse, I was like, because that was the thing I was holding against myself. Like, if this doesn't work, I am a failure. I am a bad person. Like I am not worth it. And I sort of had to go through the exercise of like, if it fails, I will be okay. Yes. It will fail. It fails.

And I will still wake up in the morning. Yes. Like I thought I had conflated it. I thought like, if it fails, I die. I fail.

And I will still wake up in the morning. Yes. Like I thought I had conflated it. I thought like, if it fails, I die. I fail.

Right.

Right.

You're right.

You're right.