Gwyneth Paltrow

And so that was like a slower burn for me. But at a certain point, you know, when I had ended up investing a lot of money in this business. Of course. I thought, you know, maybe I should try to think about how to monetize it and then, And then other people were saying, you know, you've really got something here. You've got a ton of engagement and...

And so that was like a slower burn for me. But at a certain point, you know, when I had ended up investing a lot of money in this business. Of course. I thought, you know, maybe I should try to think about how to monetize it and then, And then other people were saying, you know, you've really got something here. You've got a ton of engagement and...

And so that's when I started to think about how, and I started with some partnerships, basically. It was kind of like a mini media model.

And so that's when I started to think about how, and I started with some partnerships, basically. It was kind of like a mini media model.

Yeah, like brand partnerships.

Yeah, like brand partnerships.

It's interesting because, so we kind of had a media model at first and people were paying and sponsoring shoots. And I thought like, this feels fine, but it also feels like the reason that this works and is resonant with people is because it's really... authentic.

It's interesting because, so we kind of had a media model at first and people were paying and sponsoring shoots. And I thought like, this feels fine, but it also feels like the reason that this works and is resonant with people is because it's really... authentic.

And I started to worry that if it was me being paid to talk about things, even though I was super strict, like it had to be a brand that I genuinely loved or used, you know, that makes the aperture really narrow. And also I didn't want to be a content factory and I didn't want like a clicks model and all this.

And I started to worry that if it was me being paid to talk about things, even though I was super strict, like it had to be a brand that I genuinely loved or used, you know, that makes the aperture really narrow. And also I didn't want to be a content factory and I didn't want like a clicks model and all this.

So I had done this piece, this content piece on the French pharmacy, like all of the great things that, you know, and that like, I go to Paris and it's like all the things. So I did a piece, a content piece on all the things that I loved from the French pharmacy. And it was like, you know, the retin-A cream, the retin-A. Yeah, the embryo release, the cream release, like all the things we need.

So I had done this piece, this content piece on the French pharmacy, like all of the great things that, you know, and that like, I go to Paris and it's like all the things. So I did a piece, a content piece on all the things that I loved from the French pharmacy. And it was like, you know, the retin-A cream, the retin-A. Yeah, the embryo release, the cream release, like all the things we need.

Homeoplasmin and all the things, you know. I still use that. Me too. And I was on the street and a woman stopped me and she said, oh my gosh, I love Goop. I love your newsletter. I wait for it every Thursday. I love the piece on the French pharmacy. But she said it was so frustrating because I was spent like three hours on Amazon.fr, like trying to buy the lip balm.

Homeoplasmin and all the things, you know. I still use that. Me too. And I was on the street and a woman stopped me and she said, oh my gosh, I love Goop. I love your newsletter. I wait for it every Thursday. I love the piece on the French pharmacy. But she said it was so frustrating because I was spent like three hours on Amazon.fr, like trying to buy the lip balm.

And she said, I wish I could have just clicked to buy it. And I thought, oh my gosh, you know, this could actually be like commerce as a service as opposed to like a transaction. And I was like, this is actually valuable for her if I offer things to buy. And so that's how the e-commerce started.

And she said, I wish I could have just clicked to buy it. And I thought, oh my gosh, you know, this could actually be like commerce as a service as opposed to like a transaction. And I was like, this is actually valuable for her if I offer things to buy. And so that's how the e-commerce started.

Yes. Absolutely not. There was no model for that. It was really, really early.

Yes. Absolutely not. There was no model for that. It was really, really early.

So it's, so I was at actually at a cocktail party in London at a friend's house. And this woman came up to me and she said, hi, I'm, I'm Juliet. I'm a VC. And I was like, what's a VC, you know? And she was like, yeah, I had no idea. English Juliet. English Juliet. I love Juliet.

So it's, so I was at actually at a cocktail party in London at a friend's house. And this woman came up to me and she said, hi, I'm, I'm Juliet. I'm a VC. And I was like, what's a VC, you know? And she was like, yeah, I had no idea. English Juliet. English Juliet. I love Juliet.