Gwyneth Paltrow

I mean, it's incredible.

I mean, it's incredible.

I think it does change because now I think what happens is like, I now have the experience and I have, you know, all of the Dharma, all of the work I've put in and I, I keep somehow making it through and I keep getting to new milestones and like, I'm not where I want to be yet, but like, it's been a lot, it's 17 years of this, you know, like,

I think it does change because now I think what happens is like, I now have the experience and I have, you know, all of the Dharma, all of the work I've put in and I, I keep somehow making it through and I keep getting to new milestones and like, I'm not where I want to be yet, but like, it's been a lot, it's 17 years of this, you know, like,

even though it wasn't a company at first, but sending out this newsletter. It'll be 17 years. Did you ever think when you started that 17 years later, you'd still be doing this? Never. Never. I just can't imagine. And I still love it. You do? I still love it. I love that you still love it. I love it. It's so hard, but it's so rewarding. And I love the people that I work with.

even though it wasn't a company at first, but sending out this newsletter. It'll be 17 years. Did you ever think when you started that 17 years later, you'd still be doing this? Never. Never. I just can't imagine. And I still love it. You do? I still love it. I love that you still love it. I love it. It's so hard, but it's so rewarding. And I love the people that I work with.

And I've learned so much. Like, That's the beautiful thing about being a founder and an entrepreneur. Like, I don't think you ever learn as much about who you actually are and what you're made of, maybe in your marriage. But those are like, for me anyway, those are the two most revelatory roles I've had in terms of like getting close to myself and understanding myself.

And I've learned so much. Like, That's the beautiful thing about being a founder and an entrepreneur. Like, I don't think you ever learn as much about who you actually are and what you're made of, maybe in your marriage. But those are like, for me anyway, those are the two most revelatory roles I've had in terms of like getting close to myself and understanding myself.

I just wanted that. Yeah. I mean, both. On the way in this morning, I talked to my brother for an hour in the car. I'm very, very close with my family, my friends I've had. My best friend, Mary, we've been best friends since we were four years old. I have people around me who... really have my best interest at heart, my husband, who is so brilliant and he's such a beautiful observer of behavior.

I just wanted that. Yeah. I mean, both. On the way in this morning, I talked to my brother for an hour in the car. I'm very, very close with my family, my friends I've had. My best friend, Mary, we've been best friends since we were four years old. I have people around me who... really have my best interest at heart, my husband, who is so brilliant and he's such a beautiful observer of behavior.

And he asks me questions in such a beautiful way, but that hold me accountable or that asked me to hold myself accountable for things. So I think I've never, I'm really lucky because it's never been my instinct to surround myself with yes people, because I see that a lot. You must. Yeah. And I have never found that interesting.

And he asks me questions in such a beautiful way, but that hold me accountable or that asked me to hold myself accountable for things. So I think I've never, I'm really lucky because it's never been my instinct to surround myself with yes people, because I see that a lot. You must. Yeah. And I have never found that interesting.

Not everybody has that. That is hard. And I think, but I approach it like, I am an extremely collaborative leader. And I think sometimes it's actually been to the detriment of the business. And so my work is more around that. being decisive and, and feeling like it's okay if someone disagrees with me, this is what my instinct is telling me. And this is what we're going to do.

Not everybody has that. That is hard. And I think, but I approach it like, I am an extremely collaborative leader. And I think sometimes it's actually been to the detriment of the business. And so my work is more around that. being decisive and, and feeling like it's okay if someone disagrees with me, this is what my instinct is telling me. And this is what we're going to do.

Like, that's my lesson more than I need to hear the hard truth. You know what I mean? Yes. So that's really what I say is final. And I'm going in that direction. It's so hard for me, Emma. Is it really? No. I want consensus. I want everyone to feel aligned. And I know. That is not what we think about you. I'm going to have to. That is not how I do it.

Like, that's my lesson more than I need to hear the hard truth. You know what I mean? Yes. So that's really what I say is final. And I'm going in that direction. It's so hard for me, Emma. Is it really? No. I want consensus. I want everyone to feel aligned. And I know. That is not what we think about you. I'm going to have to. That is not how I do it.

But when you've raised money, right, and you're trying to follow the data, you make, you can make data-driven decisions. Like people are coming to you and saying the data is showing us X and you feel that instinctually, why, right? And you're like, okay, I really think we should do this. But like- Give me an example.

But when you've raised money, right, and you're trying to follow the data, you make, you can make data-driven decisions. Like people are coming to you and saying the data is showing us X and you feel that instinctually, why, right? And you're like, okay, I really think we should do this. But like- Give me an example.

When has this happened to you and you're just like, oh, I can't like- Take the vibrator that we made, right? I remember it. I own it. Okay, fantastic. So this was like, theoretically, a risky product to make. Why would we do that? Look at our customer cohorts. They're into beauty and fashion. Like, why are we going to make something like this?

When has this happened to you and you're just like, oh, I can't like- Take the vibrator that we made, right? I remember it. I own it. Okay, fantastic. So this was like, theoretically, a risky product to make. Why would we do that? Look at our customer cohorts. They're into beauty and fashion. Like, why are we going to make something like this?