Gwyneth Paltrow

No Pret-a-Manger for you.

No Pret-a-Manger for you.

I do. I do. I feel like I wasted a lot of time if I look at it through that lens. On the one hand, I do get quite philosophical and I think everything happens exactly as it should. And it's okay that the business has grown slowly and steadily. And I read once somewhere that there's a Chinese proverb that says, the slowest growing vegetable has the most nutrients.

I do. I do. I feel like I wasted a lot of time if I look at it through that lens. On the one hand, I do get quite philosophical and I think everything happens exactly as it should. And it's okay that the business has grown slowly and steadily. And I read once somewhere that there's a Chinese proverb that says, the slowest growing vegetable has the most nutrients.

And so sometimes if I feel like, oh, I've wasted time or it's taken too long, I kind of go back to that idea that like, we're always on the right timeline. Even if we see, you know, friends or competitors do something more quickly, it's like, it's not our timeline and our timeline is what it is. But sometimes I look back and I think like, oh my God, like, why did I do that?

And so sometimes if I feel like, oh, I've wasted time or it's taken too long, I kind of go back to that idea that like, we're always on the right timeline. Even if we see, you know, friends or competitors do something more quickly, it's like, it's not our timeline and our timeline is what it is. But sometimes I look back and I think like, oh my God, like, why did I do that?

why did I, you know, why did I get off Shopify in 2015? Like, why did I do, can you explain? Like, why would I do that? I don't know why you did that. I'm still on Shopify. Okay. Why would I get off?

why did I, you know, why did I get off Shopify in 2015? Like, why did I do, can you explain? Like, why would I do that? I don't know why you did that. I'm still on Shopify. Okay. Why would I get off?

Okay. Well, I got off of it. Someone talked me out of it. They were like, you have too much revenue to be on Shopify. Get out of town. They're the biggest company. I mean, Skims is on Shopify. Well, this was when it was like, you know, right. Exactly. Oh, I need, you know, I need to build it yourself. Right.

Okay. Well, I got off of it. Someone talked me out of it. They were like, you have too much revenue to be on Shopify. Get out of town. They're the biggest company. I mean, Skims is on Shopify. Well, this was when it was like, you know, right. Exactly. Oh, I need, you know, I need to build it yourself. Right.

And it's hard when it's you as well. Like, because, you know, again, like the weirdest thing about me, I think is that I'm actually an introvert. I don't like being in front of people. I don't like being in front of a camera. I don't, I hate public speaking. So I think that's also hard for me because my first career was all about that. And my second career is about that to a certain degree as well.

And it's hard when it's you as well. Like, because, you know, again, like the weirdest thing about me, I think is that I'm actually an introvert. I don't like being in front of people. I don't like being in front of a camera. I don't, I hate public speaking. So I think that's also hard for me because my first career was all about that. And my second career is about that to a certain degree as well.

So sometimes I'm like, it's the best thing for the business for me to lean into this, but I don't want to do it.

So sometimes I'm like, it's the best thing for the business for me to lean into this, but I don't want to do it.

The most important thing I always say to founders, like, is it going to kill you not to do this? Oh, that's a good question. Because otherwise don't do it. Like you have to know with every fiber of your being that you are alive to do this business. Otherwise, don't. Don't do it. Don't do it.

The most important thing I always say to founders, like, is it going to kill you not to do this? Oh, that's a good question. Because otherwise don't do it. Like you have to know with every fiber of your being that you are alive to do this business. Otherwise, don't. Don't do it. Don't do it.

And then I think there are just like certain table stakes things that I wish somebody had told me at the beginning. I mean, luckily I was obsessed with product like you. So I always made the best possible thing that I could make. But sometimes I think people like don't have a high enough standard, you know, especially in a consumer business.

And then I think there are just like certain table stakes things that I wish somebody had told me at the beginning. I mean, luckily I was obsessed with product like you. So I always made the best possible thing that I could make. But sometimes I think people like don't have a high enough standard, you know, especially in a consumer business.

Like, you know, you see what happens when it's a one and done thing. Oh, yes. And it's not a business. It's not a business. That's not a business. So like, how are you going to obsess around keeping that customer and keeping them engaged and delighting them? It's like, it becomes a retention process. thing. And how did you do that?

Like, you know, you see what happens when it's a one and done thing. Oh, yes. And it's not a business. It's not a business. That's not a business. So like, how are you going to obsess around keeping that customer and keeping them engaged and delighting them? It's like, it becomes a retention process. thing. And how did you do that?