Gwyneth Paltrow

A long journey of trying to figure it out. And then I started to coalesce around like, I think our unique proposition, which is to curate, that clean beauty was super important to us. We were so early in that space. And at that point, we were curating other people's products before we started to make our own. There was really no more aspirational, efficacious, truly clean, clean beauty.

A long journey of trying to figure it out. And then I started to coalesce around like, I think our unique proposition, which is to curate, that clean beauty was super important to us. We were so early in that space. And at that point, we were curating other people's products before we started to make our own. There was really no more aspirational, efficacious, truly clean, clean beauty.

So we were like, okay, well, we'll make it. Mm-hmm. But the reason why we started to raise money, essentially, was because my biggest investor, he invested in another company. And they were at their board meeting. And they were reviewing the numbers early in the quarter. All of a sudden, say it was customers down here, the customer acquisition count jumped way up.

So we were like, okay, well, we'll make it. Mm-hmm. But the reason why we started to raise money, essentially, was because my biggest investor, he invested in another company. And they were at their board meeting. And they were reviewing the numbers early in the quarter. All of a sudden, say it was customers down here, the customer acquisition count jumped way up.

And then for the rest of the quarter, it was like a really high quality customer. I really, you know, they had come back and back. There was a great LTV. And so your cohorts were banging or they were banging in the other business. They were banging the other business. Got it. Got it. And my investor said, what happened on this day? And they said, we were on this thing called Goop.

And then for the rest of the quarter, it was like a really high quality customer. I really, you know, they had come back and back. There was a great LTV. And so your cohorts were banging or they were banging in the other business. They were banging the other business. Got it. Got it. And my investor said, what happened on this day? And they said, we were on this thing called Goop.

bad thing to happen to him. He's seeing it somewhere else. You didn't even need to tell him. So he called me actually. And that's how I, that's how I first took venture money and how I started to put the plan together of how we were going to do this and create a business.

bad thing to happen to him. He's seeing it somewhere else. You didn't even need to tell him. So he called me actually. And that's how I, that's how I first took venture money and how I started to put the plan together of how we were going to do this and create a business.

We had an interim CEO when I was kind of learning. And so, which was really helpful because she kind of, you know, I still have a really hard time asking for money. You do? I do. I don't like fundraising. Really? I don't like it. I just don't, I just don't like it. I just, you are kidding.

We had an interim CEO when I was kind of learning. And so, which was really helpful because she kind of, you know, I still have a really hard time asking for money. You do? I do. I don't like fundraising. Really? I don't like it. I just don't, I just don't like it. I just, you are kidding.

I think, and you know, I think also because when I went out and started doing it on my own, I think it wasn't, it's very, as you know, I mean, maybe not for you, but it was really hard. You know, it was hard to raise money. I think a lot of people took the meeting because their wife was a fan. They wanted a selfie. And they wanted to see you.

I think, and you know, I think also because when I went out and started doing it on my own, I think it wasn't, it's very, as you know, I mean, maybe not for you, but it was really hard. You know, it was hard to raise money. I think a lot of people took the meeting because their wife was a fan. They wanted a selfie. And they wanted to see you.

They wanted to see me and they weren't serious about the business. And I had so many no's.

They wanted to see me and they weren't serious about the business. And I had so many no's.

at first I was like, oh, they're so nice. They're going to write you. And then I was like, oh, this is just a selfie meeting. This is a selfie meeting. Fair enough. That's like very, very difficult.

at first I was like, oh, they're so nice. They're going to write you. And then I was like, oh, this is just a selfie meeting. This is a selfie meeting. Fair enough. That's like very, very difficult.

Well, I'm still waiting for that to happen, but more about that later. But, but yes, I mean, I, I, I started to feel that you know, what we were doing also had, like, I think our values are and were so strong. I really believed in what we were doing.

Well, I'm still waiting for that to happen, but more about that later. But, but yes, I mean, I, I, I started to feel that you know, what we were doing also had, like, I think our values are and were so strong. I really believed in what we were doing.

I really believe in, you know, not only clean beauty and clean products, but this idea of like being of service to busy working mothers who want the kind of the best of the best quickly. They want to know how to optimize themselves. They want to know how I'm optimizing myself. You know, they want access to good information. good recipes, like they don't want to waste any time.

I really believe in, you know, not only clean beauty and clean products, but this idea of like being of service to busy working mothers who want the kind of the best of the best quickly. They want to know how to optimize themselves. They want to know how I'm optimizing myself. You know, they want access to good information. good recipes, like they don't want to waste any time.