Gwyneth Paltrow

Or is there a better way to showcase other brands or the curation which people rely on us for without me buying the inventory, putting it in the warehouse, fulfilling it, dealing with returns, and all the things that are going to erode that already pretty narrow margin? Yes. So I think I'm constantly trying to think about ways to make the business...

Or is there a better way to showcase other brands or the curation which people rely on us for without me buying the inventory, putting it in the warehouse, fulfilling it, dealing with returns, and all the things that are going to erode that already pretty narrow margin? Yes. So I think I'm constantly trying to think about ways to make the business...

more profitable and really to lean into what the, like, I'm trying to read the tea leaves of like, what is the customer trying to tell me with her behavior? Like, I know she loves the multi fashion, but is there a way for me to do that in a way that actually strengthens the business? And so that's like, that's something that I'm focusing on a lot right now.

more profitable and really to lean into what the, like, I'm trying to read the tea leaves of like, what is the customer trying to tell me with her behavior? Like, I know she loves the multi fashion, but is there a way for me to do that in a way that actually strengthens the business? And so that's like, that's something that I'm focusing on a lot right now.

Right. Especially the way that I've always done it, which is, You know, I was joking with this friend of mine the other day of a celebrity who has a great business and like she just stuck her name. You know, I'm the idiot that's like building brick by brick and trying to find a co-man somewhere and like source raw materials. Like what kind of a moron?

Right. Especially the way that I've always done it, which is, You know, I was joking with this friend of mine the other day of a celebrity who has a great business and like she just stuck her name. You know, I'm the idiot that's like building brick by brick and trying to find a co-man somewhere and like source raw materials. Like what kind of a moron?

Like I did it like the hardest, longest way, you know? And so- Do you regret that? No, I don't.

Like I did it like the hardest, longest way, you know? And so- Do you regret that? No, I don't.

I don't.

I don't.

Some really good shit. Right?

Some really good shit. Right?

Yes. And I take that so seriously. And I don't release anything unless... it is the best possible product that I can release. Like I'm relentless. I'm a psycho perfectionist about product. And if you've surrounded yourself with psycho perfectionists. Yeah, I have. I have. I really have. Like, especially, and more and more as we've kind of grown up into a proper company, like

Yes. And I take that so seriously. And I don't release anything unless... it is the best possible product that I can release. Like I'm relentless. I'm a psycho perfectionist about product. And if you've surrounded yourself with psycho perfectionists. Yeah, I have. I have. I really have. Like, especially, and more and more as we've kind of grown up into a proper company, like

You need to hire people, I think, who are holding everybody to the same standard as you're holding things. It's like if a fabric is not good enough, they need to feel it and touch it and send it back, right? And that's really what gives me leverage too, is having people who have a high bar for excellence.

You need to hire people, I think, who are holding everybody to the same standard as you're holding things. It's like if a fabric is not good enough, they need to feel it and touch it and send it back, right? And that's really what gives me leverage too, is having people who have a high bar for excellence.

I've made so many mistakes and, you know, so many of the mistakes are also like, um, not questioning, you know, especially because I felt like I didn't, I didn't finish, I didn't finish college, let alone go to business school. Like I didn't grow up in a corporate environment.

I've made so many mistakes and, you know, so many of the mistakes are also like, um, not questioning, you know, especially because I felt like I didn't, I didn't finish, I didn't finish college, let alone go to business school. Like I didn't grow up in a corporate environment.

So a lot of my mistakes were around trusting people who were like, just trust me, not doing my own diligence, you know, to creating the wrong products, to, um, you know, like spending a ton of time on money and money on something that doesn't work. And I think we've had to, you just have to be graceful and admit defeat and refocus.

So a lot of my mistakes were around trusting people who were like, just trust me, not doing my own diligence, you know, to creating the wrong products, to, um, you know, like spending a ton of time on money and money on something that doesn't work. And I think we've had to, you just have to be graceful and admit defeat and refocus.