Gwyneth Paltrow

And, but, you know, you just touched on something like when I've had to do reductions in force, that's the hardest thing for me. And- One of my friends works at Goldman Sachs and just every year they just cut the bottom 10%. Just cut. Just cut. Yeah. As a matter of excellence, right?

And, but, you know, you just touched on something like when I've had to do reductions in force, that's the hardest thing for me. And- One of my friends works at Goldman Sachs and just every year they just cut the bottom 10%. Just cut. Just cut. Yeah. As a matter of excellence, right?

They do it everywhere.

They do it everywhere.

And I think as women, we struggle to do that. I also think that when we do that, you know, it becomes a much more interesting story in the news than when men do that. Like, I don't read these stories about Google cutting, you know, doing their, you know what I mean? Never. Right.

And I think as women, we struggle to do that. I also think that when we do that, you know, it becomes a much more interesting story in the news than when men do that. Like, I don't read these stories about Google cutting, you know, doing their, you know what I mean? Never. Right.

And they do it all the time.

And they do it all the time.

No, they don't.

No, they don't.

You know, now I feel like I've gotten more clinical about it. You know, it's like, I think it's great to try. I think it's great to take risks. And sometimes the product market fit is just not there. Yeah. And it's not your fault, you know? Or sometimes maybe it could have been there, but you don't have the budget to, you know, like pour tens of millions of dollars into marketing something.

You know, now I feel like I've gotten more clinical about it. You know, it's like, I think it's great to try. I think it's great to take risks. And sometimes the product market fit is just not there. Yeah. And it's not your fault, you know? Or sometimes maybe it could have been there, but you don't have the budget to, you know, like pour tens of millions of dollars into marketing something.

And so you just sort of, have to let it go. And I think it's important to admit defeat early. Like that's something that I've learned too. It's like, if it doesn't, if it's not working, let it go.

And so you just sort of, have to let it go. And I think it's important to admit defeat early. Like that's something that I've learned too. It's like, if it doesn't, if it's not working, let it go.

It doesn't get better later.

It doesn't get better later.

That is it. You're in the office all the time. That is it. Well, now I live in Santa Barbara, so I'm here less, but I'm here a lot.

That is it. You're in the office all the time. That is it. Well, now I live in Santa Barbara, so I'm here less, but I'm here a lot.

I've been CEO, I think since 2016. So it's been a while. I really do love it. I think I have dreams of like going back to being founder, you know, and having somebody else, especially the parts that are harder for me. Yeah. Like anything that requires math or an Excel spreadsheet. Um, I love the strategy piece. Um, but like, do I need to spend time on logistics and fulfillment?

I've been CEO, I think since 2016. So it's been a while. I really do love it. I think I have dreams of like going back to being founder, you know, and having somebody else, especially the parts that are harder for me. Yeah. Like anything that requires math or an Excel spreadsheet. Um, I love the strategy piece. Um, but like, do I need to spend time on logistics and fulfillment?