Gérald Marolf

Yeah, we're not using it the same way, but the way I think... I've spent a lot of time in South Korea this year.

The way you look at where there's more speed in subculture and how things develop and more appetite again to...

Taking a product and repurposing it through your own lens, I think that is something there's a lot to learn for us.

But there are cities, Seoul, Taipei, in Asia, where that is almost becoming normal.

And we have some of that also in some countries.

I would say less major cities in Europe.

And it's super interesting to watch.

And we need to learn from those communities, those kids, the whys, the hows.

And I think it helps us to create great product with them, for them, sort of in between.

Very, very personally, I do think that Prada Sport deserves a non-Prada collab, and the people at Loewe will kill me.

But Prada Sport has done a very iconic thing in their journey with sailing and with sort of that uniform that they've built, 2000s.

Again, also the materials, the nylons, all of that.

The product is just fabulous.

Through the premiumization and the luxury playbook, they have re-edited that.

But that is something where I think that deserves a bigger consumer community approach.

Just making that more expensive and more niche.

I get it.

I know why they're doing it.

But you look at Stone Island since they've been acquired by Montclair and the product they're doing is also fabulous.

But product sport essentially is that blueprint.