Gérald Marolf

Not that we're ever going to collaborate with them, but I think the product, just the product itself, we could have done an incredible line of products with them a couple of years ago if we would have thought about it even.

Well, Hermes did the tights, right?

For 1200 leggings, 1200, 1400.

I think it's just capitalism.

I mean, I don't think Mathieu will work on the Chanel sneakers.

Maybe he does, but I don't know.

I think this is just business.

That's how I look at it.

I'm not deep enough into the socks business.

As a footwear brand, I think we have a tremendous opportunity or we would have a tremendous opportunity to create that product through more of an innovation lens.

We have now, we have through also what we do with Light Spray, we have created for the first time really socks from scratch, which is next level, but that's only been a focus since maybe a year and a half and that's late.

if I think about how much we invested in everything else.

We should have spent more time on accessories earlier.

What accessories do you wish you'd done?

I don't know if we should have done other stuff because a lot of it is just more stuff on the planet that no one needs.

So I don't know if we should have done more.

I just think we should have executed with the same level of madness, to use that word, as we have on apparel or on footwear.

Product integrity and how a pyramid of sort of the aesthetics, functionality and sustainability needs to be in sync.

No, La Sportiva.

Why?