Haj Munz

So someone stays in a role three to five years.

It takes you three to six months to find their replacement.

It takes you 12 to 18 months for that replacement to be fully effective.

So you're looking at a two-year period when the employee is suboptimal.

With this solution, the modular approach we've taken, we can build multiple digital assistants.

So there's one for digital marketing, there's a PA, and then one of the ones we're building out at the moment is a mentor.

So a new person joins an organization, the mentor has understood how the previous incumbent performed their job effectively, what worked, what didn't, and they provide nudge to enable that person to be more effective.

So one of the key elements to our platform is a KPI model that enables that.

Yeah, absolutely.

yeah so i respect david he's very knowledgeable um he's got a core focus so there's there's there's multiple elements to this you need to build a niche and dominate that niche

What I want to achieve needs to build from that niche.

He's identified digital marketing and digital analytics as being an area where marketers are struggling to get the information they need.

They're crying out for a solution.

He's got immense experience in that area.

Agreed, but he hasn't taken it to market.

He wasn't selling it.

So he was, do you know what?

I would say he was building it for himself for seven years.

Yeah.

Yeah, yeah.