Hala Taha

And he talks about this strategy of preeminence.

And basically what it means is if you treat your customers well, if you've got the best reputation in the industry, you are like the preeminent business.

And basically what it means is if you treat your customers well, if you've got the best reputation in the industry, you are like the preeminent business.

You're the number one, hands down, best choice.

You're the number one, hands down, best choice.

And you'll never have a problem getting customers.

And you'll never have a problem getting customers.

And he learned from one of his mentees, Tony Robbins,

And he learned from one of his mentees, Tony Robbins,

that you have to fall in love with your customers, not your products and your services.

that you have to fall in love with your customers, not your products and your services.

So I'd love for you to talk to us about loving your customers.

So I'd love for you to talk to us about loving your customers.

You talk about loving your customers.

You talk about loving your customers.

It's a pretty rare word to use in business.

It's a pretty rare word to use in business.

So what are the ways that companies can love their customers and drive more promoters, more customer loyalty?

So what are the ways that companies can love their customers and drive more promoters, more customer loyalty?

And to your point, love is so important.