Hala Taha

People want to know what are they going to stay and watch for what like they want to know what the video is about.

And you want your thumbnail to look really engaging and welcoming for people to want to actually click and watch.

And your thumbnail essentially is what is going to optimize your click-through rate and how engaging your video is what's going to optimize your watch time.

And clicks plus watch time is retention and growth, right?

So it's like you want to get people to click on the video.

You want to get people to watch it and watch it multiple times and engage.

And the best engagement metric, like I mentioned, is a share.

So like that just cuts across all the social media platforms in terms of how to do well.

Yeah.

So basically on their behalf, we're going through their content.

We're picking the best content that we think as a chance for creating the thumbnail with the, you know, short headline and really engaging facial expressions so that people will actually click on it.

And the other thing we're doing is thinking outside the box, right?

So everybody is so focused on these talking head reels.

But for instance, on Instagram now, this like comic book style...

graphic posts where it's like let's say like me and Grant Cardone and it's like me on top as a graphic and then like us both on the bottom and it's like me asking a question then it flips to him just a static graphic with like him answering the question and people like to engage with that more they want to read your podcast surprisingly right interesting and so it's also like thinking outside the box and

and not just doing the same thing that everybody else is doing.

That's really how you cut through the noise is like being one step ahead of everybody else.

Now, also on Instagram, they just rolled out that you can have like different sizing, right?

And so we're seeing that less tall vertical stuff is performing better because it just stands out.

People are like, well, what is this?