Hala Taha

So like likes and comments are the lowest, like liking is the least desirable viral action.

And a lot of people measure their success based on the number of likes, right?

Comments are better.

Longer comments are better.

Comment conversations are even better.

Shares are by far across all the platforms, the number one thing that will help you go viral and get you impressions.

So you always want to optimize for shares.

So that means you need to have shareable content.

So a lot of people's content is about me, me, me.

And nobody wants to share that.

Nobody wants to share some random conversation about business usually to their followers.

They might like it themselves.

And want to hear it, but it's not important enough for them to actually want to share, which is why it's really difficult for like this type of entrepreneurship content to actually go super viral.

OK, but of course, if it's really great, people are going to share it.

So it's like, how do you make your content even better?

Yeah.

Another thing is like thumbnails.

Right.

So this is really important for basically all the video platforms, even even short form content like Instagram and LinkedIn.

Your thumbnail is really important.