Hala Taha

The other thing you need to think about is like what features are working right now.

So every platform has different features that are working.

On LinkedIn, vertical photographs and really keyword heavy meaningful posts do really well, okay?

Videos don't yet.

They keep trying to push video.

Videos don't really work on LinkedIn yet.

On Instagram, it's reels, right?

It's short form video that is getting all the views.

It's carousels that are doing really well.

And those are the two content pieces that by far are doing the best, right?

And then every social media platform has like the same rules, right?

Right.

So number one, it's like engagement.

So, for example, watch time is super important that that cuts across YouTube, that cuts across Instagram, that cuts across TikTok, that cuts across LinkedIn video.

When it comes to videos, the algorithm wants to know, are people watching it for how long?

Are they watching it multiple times?

Then are they engaging?

Are they liking, commenting and sharing videos?

And all these little engagements are weighted differently.

That's what people don't realize.