Hala Taha

And so for me, I think a lot of hacking the algorithms these days is like understanding the power of the topics and like the emotions that you can bring with those topics is how you actually get visibility.

And if you have good engaging content and so on, you could, and train the algorithm on what you speak on, you'll do well.

Yeah.

So I think aside from the topic, which is basically you're saying like, right, there are certain topics that just do really well on Instagram and social media, like working out, doing your makeup, fashion, because people are really passionate about these topics.

And also people like to be entertained.

Right.

And so like when it comes to our type of educational entrepreneurship, pretty serious content, it's really difficult to get that engagement and get people to follow us.

Right.

And that's why there's some things you need to think about.

First of all, like, are you on the right platform?

Yes.

Because for example, LinkedIn loves this type of content.

I'm one of the biggest influencers on LinkedIn.

I get so much more engagement on LinkedIn than I do on Instagram, right?

So are you on the right platforms?

Long-form platforms like YouTube do really well with this kind of stuff.

Audio podcasts, which you're crushing it, right?

LinkedIn, but Instagram.

We still want to grow on Instagram.

We still want to go viral.