Hala Taha

the engagement and the engagement that you get, right?

And so somebody with zero followers can go viral.

And I've seen this firsthand.

So I have my Instagram profile, which I have not spent a lot of time like growing my Instagram.

My Instagram is something I've only focused on in the last two years.

Like I solely focused on LinkedIn and podcasting for a very long time.

And now I'm like really focused on Instagram and YouTube as like my next things that I'm gonna try to really, really grow.

And I started this other channel on the side that is I'm Palestinian.

And so I started a channel that is like, you know, called Four Piece Media.

And I launched a little volunteer team to create content that I felt really passionate about that didn't fit my business brand.

And so I wanted to post it there.

That content went so viral so fast with like no followers because it was the topic that

people are passionate about the topic.

So I could try so hard on Instagram to talk about entrepreneurship and business or whatever, and it's great, but people aren't like, you know, gonna fight for that topic, you know, and like really wanna contribute and talk about it and, you know, and so in this social media world right now, it's to me, like the secret is like, what is that passionate topic that you're gonna talk about?

And you also have to be realistic.

There's topics that you can own and there's a cap to how many people are gonna interact with it, right?

So if your content is about like,

you know, cat lovers or whatever.

There's a lot of cat lovers out there.

You're gonna get a decent amount of views if you can trigger people's emotions to why they feel so passionate about cats, you know?